Saturday, 27 November 2010

Magazine Deconstruction Two: Kerrang!


The Kerrang! title is partially covered, as it's a recognizable image (the font is culturally anchored). The font on the cover is mainly all the same, but in different colours and sizes. Two features of a Kerrang! cover are the banner above the title and the banner at the bottom, which lists the bands and artists that feature in the article. This helps sell the magazine, as well as the advertisement of free posters and stickers. In my research, I found that free gifts made a magazine more appealing, and this is why Kerrang! will have chosen to take up a whole side of the cover to advertise it. The cover is quite cluttered, signifying that the magazine still needs to sell itself. There's a lot of black, white, red and yellow, colours that I've found to be incredibly popular in music magazines of very different genres, as they stand out and make a good contrast.


The contents page has the same font and colours as the cover. there is a note from the editor, and the language used is very informal, setting a tone for the magazine. A famous feature of Kerrang! since it's inception is the free posters in the middle of the magazine, so this is highlighted in the contents. The contents page also shows how the magazine is sectioned off into FEEDBACK, NEWS etc.
The photo at the top of the page (and takes up half of the page) is a live photo, denoting that there is a focus on live shows.
There is a large box in the bottom corner regarding subscription, meaning the magazine isn't entirely reliant on it's face value and is keen to promote subscription.


The colours and font still follow into an article. The block at the top shows that this kind of article is an every-issue-feature. There is a quote from the text and then a summary of the article underneath. This catches the reader's attention and makes them want to read on.
As in most magazines, the first letter of the article is enlarged. the page number at the bottom has the magazine's name, so anyone can see that it's an issue of Kerrang! and if by just looking at the page someone else is interested, then they know which magazine to buy.

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